Footprint

As consumers, we rarely think about the long road our products have traveled to get to the shelf. When we shop we are looking for a good deal, the right color, the most convenient choice. As modern day abolitionists we have to look at our responsibility in the products we demand.



The Story Behind the Barcode from Not For Sale on Vimeo.


The Slavery Footprint website was created to allow consumers to get a real look at how slavery has touched the things we own. It takes you through a short, interactive (and kind of fun) questionnaire and calculates your individual slavery footprint. At the end it gives you an option to send a prewritten e-letter to the companies you purchase from the most (and they have just about everything) to let them know you like their products but you care about their sourcing and supply chain.

I challenge you to calculate your slavery footprint and send a letter to 3 of the places you shop the most.

Calculate your slavery footprint